Get your emails opened
In a crowded inbox, your email subject line needs to grab the attention of the reader and stand out. One way to do this is by using longer, more detailed subject lines that offer specific information about what the email contains. Here are some tips to help you write effective subject lines that will get your emails opened.
Be specific: Use specific details to help the reader understand what the email is about. For example, instead of using a generic subject line like "Follow-up," try something like "Follow-up on last week's meeting with John Smith."
Use numbers: Numbers catch the eye and help convey specific information. Use numbers to indicate the number of tips or ideas in the email. For example, "5 ways to increase your sales this quarter."
Ask a question: A question in the subject line can spark curiosity and encourage the reader to open the email. For example, "Are you making these common sales mistakes?"
Personalize: Use the recipient's name in the subject line to grab their attention. For example, "John, I have an exciting opportunity for you."
Use urgency: Create a sense of urgency to encourage the reader to open the email. For example, "Last chance to register for our upcoming webinar."
Keep it concise: While longer subject lines can be effective, make sure they are still concise and to the point. Avoid using filler words or unnecessary information.
Test and refine: Don't be afraid to experiment with different subject lines and see what works best for your audience. Keep track of open rates and adjust your subject lines accordingly.
Examples of longer, more detailed subject lines:
“7 proven strategies to boost your website traffic and sales”
“Your invitation to our exclusive industry event on May 15th”
“Follow-up on our conversation about your team's productivity”
“New case study: How XYZ company increased their revenue by 50%”
“Don't miss out on our limited-time discount offer”
“Your personalized action plan to improve your marketing ROI”
“Exclusive offer for loyal customers: Upgrade to our premium plan for free”
In conclusion, using longer, more detailed subject lines can be an effective way to get your emails opened and read. By being specific, using numbers, asking questions, personalizing, creating urgency, keeping it concise, and testing and refining your subject lines, you can increase your email open rates and ultimately improve your sales.